TY  - BOOK
AU  - Doole,Isobel
AU  - Lowe,Robin
AU  - Kenyon,Alexandra
TI  - International marketing strategy: analysis, development and implementation 
SN  - 9781473778696
AV  - HF1416 D66
U1  - 658.84 23
PY  - 2022///
CY  - Andover, Hampshire
PB  - Cengage Learning EMEA
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - includes bibliographical references and index; An introduction to international marketing -- The world trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- International niche marketing strategies for small- and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- International communications -- The management of international distribution and logistics -- Pricing for international markets -- Strategic planning in technology-driven international markets
ER  -