Pride, William M.,  1942- <br/><br/>
Foundations of marketing / 
William M. Pride and O.C. Ferrell. 
 - Ninth edition 
 - xxii, 553 pages :  color illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Customer-driven strategic marketing -- Planning, implementing, and evaluating marketing strategies -- The marketing environment, social responsibility, and ethics -- Marketing research and analytics -- Target markets: segmentation and evaluation -- Consumer buying behavior -- Business markets and buying behavior -- Reaching global markets -- Digital marketing and social networking -- Product, branding, and packaging concepts -- Developing and managing goods and services -- Pricing concepts and management -- Marketing channels and supply chain management -- Retailing, direct marketing, and wholesaling -- Integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion. 
<br/><br/><label>ISBN: </label>9780357129463 
<br/><br/><label>LCCN: </label>2022439378 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P6584 2022 
<br/><br/><label>Dewey Class. No.: </label>658.8  / P932f