TY  - BOOK
AU  - Eastman, Susan Tyler,
AU  - Head, Sydney W.,
AU  - Klein, Lewis
TI  - Broadcast/cable programming: strategies and practices 
SN  - 0534033539
AV  - PN1992.55 .E18
U1  - 001.642 
PY  - 1985///
CY  - United States of America
PB  - Wadsworth Publishing Inc.
N1  - Includes bibliographical references and indexes; Programming principles, methods, resources and constraints -- Television strategies for commercial broadcasting -- Cable programming strategies -- Commercial broadcast radio strategies -- Public broadcasting strategies.
ER  -