TY  - BOOK
AU  - Prince, Jeffrey T.,
TI  - Predictive analytics for business strategy: reasoning from data to actionable knowledge 
SN  - 9781260084641
U1  - 658.4012 
PY  - 2021///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Industrial management
KW  - Statistical methods
KW  - Decision making
N1  - Includes index; The roles of data and predictive analytics in business -- Reasoning with data -- Reasoning from sample to population -- The scientific method : the gold standard for establishing causality -- Linear regression as a fundamental descriptive tool -- Correlation vs. causality in regression analysis -- Basic methods for establishing causal inference -- Advanced methods for establishing causal inference -- Prediction for a dichotomous variable -- Identification and data assessment
ER  -