Predictive analytics for business strategy : reasoning from data to actionable knowledge /
Jeffrey T. Prince.
- New York, NY : McGraw-Hill Education, 2021.
- xviii, 348 pages : 24 cm.
Includes index.
The roles of data and predictive analytics in business -- Reasoning with data -- Reasoning from sample to population -- The scientific method : the gold standard for establishing causality -- Linear regression as a fundamental descriptive tool -- Correlation vs. causality in regression analysis -- Basic methods for establishing causal inference -- Advanced methods for establishing causal inference -- Prediction for a dichotomous variable -- Identification and data assessment.