TY  - BOOK
AU  - Hanson,Ralph E.
TI  - Mass communication: living in a media world / 
SN  - 9781544382999
AV  - P90 .H314
U1  - 302.23 23
PY  - 2022///
CY  - Thousand Oaks, California
PB  - SAGE Publications, Inc.
KW  - Mass media
KW  - Communication
KW  - Textbooks
N1  - Includes bibliographical references and index.; Part I. Introduction to the media -- Living in a media world : an introduction to mass communication -- Mass communication effects : how society and media interact -- The media business : consolidation, globalization, and the long tail -- Part II. Legacy media -- Books : the birth of the mass media -- News business : reflection of a democratic society -- Audio : music and talk across media -- Movies : mass producing entertainment -- Television and video : broadcast and beyond -- Part III. Digital and global media -- Online and mobile media -- Social media and video games : becoming part of the story -- Global media : communication around the world -- Part IV. Strategic communication -- Advertising : selling a message -- Public relations : interactions, relationships, and the news -- Part V. Regulation and control of the media -- Media law : free speech and fairness -- Media ethics : truthfulness, fairness, and standards of decency.
ER  -