Drewniany, Bonnie L., <br/><br/>
Creative strategy in advertising 
Bonnie L. Drewniany 
 - 11th  edition 
 - USA :  Cengage Learning,  2014. 
 - vii, 314 pages :  figures, images ;  25 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9781285080277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.
<br/><br/><label>Dewey Class. No.: </label>659.132  / D820c