TY  - BOOK
AU  - Parente, Donald E.,
AU  - Parente,Donald E.
AU  - Strausbaugh-Hutchinson,Kirsten L.
TI  - Advertising campaign strategy: a guide to marketing communication plans 
SN  - 9781133434801
U1  - 659.113  
PY  - 2015///
CY  - USA
PB  - Cengage Learning
KW  - Advertising campaigns
KW  - Communications in marketing
N1  - Includes index
ER  -