Parente, Donald E., <br/><br/>
Advertising campaign strategy :  a guide to marketing communication plans / 
Donald E. Parente 
 - Fifth  edition 
 - USA :  Cengage Learning,  2015. 
 - xxiii, 401 pages :  figures ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781133434801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Communications in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.113   / P215a