Conducting successful business research / [electronic resource] Harvey D. Rothenberg [editor]. - 2nd ed. - Denver, Co. : H.D. Rothenberg in cooperation with Regis University, c1995-1996. - xii, 170 p. : ill. ; 28 cm.

Includes bibliographical references (p. 163-164) and index.

Initiating research in business / Preston F. Driggers -- Developing the research design / Harvey L. Rothenberg -- Preparing the business research proposal / Rebecca Stubsten -- Selecting secondary research / Kathleen A. Lance and Susan L. Potter -- Collecting primary research / Patricia A. Bernitt and Preston F. Driggers -- Utilizing sampling and statistical evaluation techniques / Judson C. Faurer -- Producing the research project report / Harvey D. Rothenberg -- Implementing effective communication / Jim F. Caputo, J. Anne Clark, Robert J. Lander, P.L. McCulley.

0944340059 9780944340059


Business--Research--Handbooks, manuals, etc.
Business education.