TY  - BOOK
AU  - Ferrell, O. C.,
AU  - Hartline,Michael D.
TI  - Marketing strategy: text and cases
SN  - 9781285170435
U1  - 658.8 
PY  - 2014///
CY  - United States of America
PB  - South-Western, Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes Index
ER  -