Ferrell, O. C., Marketing strategy : text and cases/ O. C. Ferrell - 6th Edition - United States of America : South-Western, Cengage Learning, 2014. - vii, 587 pages : images, figures ; 26 cm. Includes Index. ISBN: 9781285170435 Subjects--Topical Terms: Marketing --Management. Dewey Class. No.: 658.8 / F413m