TY  - BOOK
AU  - Perreault, William Jr. D.,
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach
SN  - 9780071283342
U1  - 658.8 
PY  - 2008///
CY  - United States of America
PB  - McGraw-Hill Companies
KW  - Marketing
N1  - Includes Index
ER  -