Perreault, William Jr. D., Essentials of marketing : a marketing strategy planning approach/ William D. Perreault Jr. - 11th Edition - United States of America : McGraw-Hill Companies, 2008. - v, 660 pages : colored images, colored figures ; 28 cm. + 1 computer disc Includes Index. ISBN: 9780071283342 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 / P426e