TY  - BOOK
AU  - Burnett,Ed
TI  - The complete direct mail list handbook: everything you need to know about lists and how to use them for greater profit 
SN  - 0131592785
AV  - HF5863 .B87 1988
U1  - 658.8/4 19
PY  - 1988///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Mailing lists
KW  - Handbooks, manuals, etc
KW  - Advertising, Direct-mail
KW  - Direct marketing
N1  - Includes index
UR  - http://www.archive.org/details/completedirectma00burn
UR  - http://www.openlibrary.org/books/OL2402022M
ER  -