Burnett, Ed. <br/><br/>
The complete direct mail list handbook :  everything you need to know about lists and how to use them for greater profit /  [electronic resource]  
Ed Burnett. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1988. 
 - xxiv, 744 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0131592785 9780131592780 
<br/><br/><label>LCCN: </label>87032286  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mailing lists--Handbooks, manuals, etc.<br/>Advertising, Direct-mail--Handbooks, manuals, etc.<br/>Direct marketing--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5863  / .B87 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8/4