@book{24178,
	author = {Burnett, Ed.},
	title = {The complete direct mail list handbook :},
	publisher = {Prentice Hall,},
	year = {c1988.},
	address = {Englewood Cliffs, N.J. :},
	note = {Includes index.},
	url = {http://www.archive.org/details/completedirectma00burn}
}