Degen, Clara. International Association of Business Communicators text bibliography nyu New York Longman c1987 1987 monographic eng

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xii, 226 p. : ill. ; 24 cm. An introduction to marketing / Roger Haywood -- Research / David E. Clavier and Donald K. Wright -- Putting research to work / Charlotte M. Vogel -- Understanding and applying accountability measures / Myra L. Kruger -- How to create persuasive marketing tools / Karen C. Wilson -- Healthcare marketing / James E. McHaney -- Marketing a new product or service / Wilma Mathews -- Marketing in not-for-profit organizations / Sunshine Janda Overkamp -- Internal marketing / Michael P. Quane -- Charting audience trends / Roberta Resnick -- Selecting the right media for the audience / James Colin Charles Pritchitt -- Promotions and special events / Carole M. Howard. International Association of Business Communicators ; edited by Clara Degen. Includes bibliographies and index. Communication in marketing Marketing Communication en marketing Marketing HF5415.123 .C66 1987 658.8 058228645X 9780582286450 86027787 http://www.archive.org/details/communicatorsgui00dege http://www.openlibrary.org/books/OL2733547M http://www.archive.org/details/communicatorsgui00dege http://www.openlibrary.org/books/OL2733547M DLC 861010 20230525155230.0 communicatorsgui00dege