Communicators' guide to marketing /  [electronic resource]  
International Association of Business Communicators ; edited by Clara Degen. 
 - New York :  Longman,  c1987. 
 - xii, 226 p. :  ill. ;  24 cm. 
 - Longman series in public communication .
<br/><br/>Includes bibliographies and index. 
<br/><br/>An introduction to marketing / Roger Haywood -- Research / David E. Clavier and Donald K. Wright -- Putting research to work / Charlotte M. Vogel -- Understanding and applying accountability measures / Myra L. Kruger -- How to create persuasive marketing tools / Karen C. Wilson -- Healthcare marketing / James E. McHaney -- Marketing a new product or service / Wilma Mathews -- Marketing in not-for-profit organizations / Sunshine Janda Overkamp -- Internal marketing / Michael P. Quane -- Charting audience trends / Roberta Resnick -- Selecting the right media for the audience / James Colin Charles Pritchitt -- Promotions and special events / Carole M. Howard. 
<br/><br/><label>ISBN: </label>058228645X 9780582286450 
<br/><br/><label>LCCN: </label>86027787  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.<br/>Communication en marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C66 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8