Peter, J. Paul <br/><br/>
A preface to marketing management 
J. Paul Peter 
 - 14th  edition 
 - New York :  McGraw-Hill Education,  2015. 
 - vi, 269 pages :  figures ;  25 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9789814670067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P441p