TY  - BOOK
AU  - Moutinho, Luiz
AU  - Moutinho,Luiz
AU  - Southern,Geoff
TI  - Strategic marketing management
SN  - 9789814369565
U1  - 658.802 
PY  - 2013///
CY  - Singapore
PB  - Cengage Learning Asia
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes Index
ER  -