TY  - BOOK
AU  - Kotler, Philip
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780273786993
U1  - 658.8 
PY  - 2014///
CY  - England
PB  - Pearson Education
KW  - Marketing
KW  - Management
KW  - Europe
N1  - Includes Index
ER  -