TY - BOOK AU - Kerpen, Dave AU - Kerpen,Dave TI - Likeable business: why today's consumers demand more and how leaders can deliver SN - 9781259074325 U1 - 658.812 PY - 2013/// PB - McGraw-Hill Education Asia KW - Management KW - Social aspects KW - Customer relations KW - Social responsibility of business N1 - Includes Index ER -