TY  - BOOK
AU  - Hinkle,Charles L.
AU  - Lanigan,Esther F.
TI  - Cases in marketing management: issues for the 1980s 
SN  - 0131156004 (pbk.)
AV  - HF5415.13 .H57 1984
U1  - 658.8 19
PY  - 1984///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - gtt
KW  - Strategische planning
KW  - Fallstudiensammlung
KW  - swd
KW  - Marketingmanagement
KW  - United States
KW  - Marketing - Case studies
N1  - Includes bibliographical references
UR  - http://www.archive.org/details/casesinmarketin00hink
UR  - http://www.openlibrary.org/books/OL3176670M
ER  -