Hinkle, Charles L. <br/><br/>
Cases in marketing management :  issues for the 1980s /  [electronic resource]  
Charles L. Hinkle, Esther F. Stineman. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1984. 
 - xix, 635 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0131156004 (pbk.) 9780131156005 (pbk.) 
<br/><br/><label>LCCN: </label>83019109  
<br/><br/><label>Nat. Bib. No.: </label>GB85-10123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing.<br/>Strategische planning.<br/>Fallstudiensammlung.<br/>Marketing.<br/>Marketingmanagement.
<br/><br/><label>Subjects--Index Terms: </label>United States  Marketing - Case studies 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H57 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8