@book{19887,
	author = {Hinkle, Charles L. and Lanigan, Esther F.,},
	title = {Cases in marketing management :},
	publisher = {Prentice-Hall,},
	year = {c1984.},
	address = {Englewood Cliffs, N.J. :},
	url = {http://www.archive.org/details/casesinmarketin00hink}
}