TY - BOOK AU - Rich,Stanley R. AU - Gumpert,David E. TI - Business plans that win $$$: lessons from the MIT Enterprise Forum SN - 0060913916 (pbk.) : AV - HG4026 .R53 1987 PY - 1987///, c1985 CY - New York PB - Perennial Library KW - New business enterprises KW - Finance N1 - Includes index UR - http://www.archive.org/details/businessplanstha00rich UR - http://www.openlibrary.org/books/OL22446675M ER -