Rich, Stanley R. Business plans that win $$$ : lessons from the MIT Enterprise Forum / [electronic resource] Business plans that win dollars Stanley R. Rich and David E. Gumpert. - New York : Perennial Library, 1987, c1985 - xviii, 220 p. ; 21 cm. Includes index. ISBN: 0060913916 (pbk.) : $11.00 9780060913915 (pbk.) Subjects--Topical Terms: New business enterprises--Finance. LC Class. No.: HG4026 / .R53 1987