TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Bottom-up marketing
SN  - 0452264189
PY  - 1990///
CY  - New York, N.Y., [etc.]
PB  - Plume
UR  - http://www.archive.org/details/bottomupmarketin00ries
UR  - http://www.openlibrary.org/books/OL24202161M
ER  -