TY - BOOK AU - Del Val, Edgar P., TI - Marketing management in the Philippine setting SN - 9710800876 U1 - 658.802 PY - 2000/// CY - Quezon City PB - Ateneo de Manila University Press KW - Marketing KW - Management KW - Philippines N1 - Includes Index,; Includes Bibliographical References page (216-218) ER -