TY  - BOOK
AU  - de Mooij, Marieke.
TI  - Global marketing & advertising: understanding cultural paradoxes 
SN  - 9781544318141
AV  - HF5415.127 
U1  - 658.802 
PY  - 2019///
CY  - Los Angeles
PB  - SAGE
KW  - Target marketing
KW  - Consumer behavior
KW  - Advertising
KW  - Marketing
N1  - Includes index
ER  -