de Mooij, Marieke.
Global marketing & advertising : understanding cultural paradoxes /
Marieke de Mooij.
- Fifth edition
- Los Angeles: SAGE, 2019
- xx, 488 pages : illustrations ; 23 cm.
Includes index.
9781544318141
Target marketing.
Consumer behavior.
Advertising.
Marketing.
HF5415.127
658.802 / D398g