TY  - BOOK
AU  - Miskelly,Matthew
TI  - Encyclopedia of major marketing strategies : volume 3
SN  - 9781414499215
AV  - HF5837  
U1  - 659.10973 
PY  - 2013///
CY  - Farmington Hills, Michigan
PB  - Gale
KW  - Advertising campaigns
KW  - United States
KW  - History
KW  - 21st century
KW  - Marketing
KW  - Encyclopedias
ER  -