Encyclopedia of major marketing strategies : volume 3 / 
Matthew Miskelly, editor. 
 - Farmington Hills, Michigan :  Gale,  2013. 
 - v, 431 pages :   29 cm. 
<br/><br/><label>ISBN: </label>9781414499215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns--History--United States--21st century.<br/>Advertising campaigns--History--21st century.<br/>Marketing--History--21st century--Encyclopedias.
<br/><br/><label>LC Class. No.: </label>HF5837  
<br/><br/><label>Dewey Class. No.: </label>659.10973  / E53