TY  - BOOK
ED  - Innovision Media Concepts,
TI  - Four walls marketing: a blueprint to more effective sales and marketing
U1  - 647.94 
PY  - 2005///
CY  - [Place of publication not identified]
PB  - Innovision Media Concepts
KW  - Hotels
KW  - Marketing
KW  - Hospitality industry
KW  - Hotel management
KW  - Customer relations
KW  - Selling
N1  - "Sunrise Basic Training."
N2  - Some of the most effective marketing strategies can happen within the four walls of your hotel, using the resources and people you already have in place. This video uses real-life interactive scenarios to show how hotel staff and managers can all be part of a marketing team which drives revenue and increases profits. Bonus material includes worksheets, checklists and exercises
ER  -