Four walls marketing : a blueprint to more effective sales and marketing. - [Place of publication not identified] : Innovision Media Concepts, 2005. - 1 videodisc (25 min.) : sd., col. ; 4 3/4 in.

"Sunrise Basic Training."

Some of the most effective marketing strategies can happen within the four walls of your hotel, using the resources and people you already have in place. This video uses real-life interactive scenarios to show how hotel staff and managers can all be part of a marketing team which drives revenue and increases profits. Bonus material includes worksheets, checklists and exercises.


Hotels--Marketing.
Hospitality industry--Marketing.
Hotel management.
Customer relations.
Selling.

647.94 / F825