TY - BOOK AU - Armstrong, Guy, ED - Innovision Media Concepts ED - Innovision Media Concepts. TI - Building profits through reservation sales U1 - 647.94 PY - 2005/// CY - Lansing, Mich. PB - Innovision Media Concepts KW - Hotel front desk personnel KW - Hotels KW - Employees KW - Customer relations KW - Selling N1 - "Sunrise basic training." N2 - "Reservation sales are the lifeblood of your hotel, where even a modest increase in your conversion rate can mean thousands of dollars each week in additional revenue and profit. Whether you're a small, mid-market, or upscale hotel, Building profits through reservation sales will teach your front desk, reservations, and sales staff the key skills they need to consistently turn inquiry calls into reservations."--Container ER -