02113nam a22003617a 4500 20230512223848.0 220228t xxu||||| |||| 00| 0 eng d 9781799815389 CSPC GV1469.34.E86 F56 794.8 F491i Finch, David J., author. Implications and impacts of eSports on business and society emerging research and opportunities David J. Finch USA : IGI Global ; 2020. xvi, 185 pages : figures ; 27 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes index, Includes bibliographical references. The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry. eSports (contests). Video games Competitions Economic aspects. Video games Competitions Social aspects. O'Reilly, Norm author. Abeza, Gashaw author. Clark, Brad author. Legg, David author. Lenie BOOK CIR 794.8 F491i 2020 0 0 0 0 CSPC CSPC CIR 2023-05-12 0 CIR 794.8 F491i 2020 023089 2023-05-12 00:00:00 1-1 2023-05-12 BK 11847 11847