Cateora, Philip R., <br/><br/>
International marketing 
Philip R. Cateora 
 - Eighteenth  edition 
 - New York :  McGraw Hill Education ,  2020. 
 - xxii, 682 pages :  colored images, illustrations ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781260547870 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.<br/>Internatinal communication.
<br/><br/><label>LC Class. No.: </label>HF1009.5  / C282i 
<br/><br/><label>Dewey Class. No.: </label>658.84  / C282i