TY  - BOOK
AU  - French, Jeff
AU  - Gordon,Ross
TI  - Strategic social marketing: for behaviour & social change
SN  - 9781526446039
AV  - HF5414 F887
U1  - 658.8 
PY  - 2020///
CY  - London
PB  - SAGE
KW  - Social marketing
KW  - Marketing
KW  - Strategic planning
N1  - Includes index; Includes bibliographical references
ER  -