TY  - BOOK
AU  - Myers,Michael D.
TI  - Qualitative research in business & management
SN  - 9781473912335
AV  - HD30.4 .M94
U1  - 650.072 23
PY  - 2020///
CY  - London
PB  - SAGE
KW  - Management
KW  - Research
KW  - gnd
N1  - Includes bibliographical references and index; Part I Introduction -- How to use this book -- Overview of qualitative research -- Part II Fundamental concepts of research -- Research design -- Philosophical perspectives -- Ethics -- Part III Qualitative research methods -- Action research -- Case study research -- Ethnographic research  -- Grounded theory -- Part IV Data collection techniques -- Interviews -- Participant observation and fieldwork -- Using documents -- Part V Analysing qualitative data -- Analysing qualitative data: an overview -- Hermeneutics -- Semiotics -- Narrative analysis -- Part VI Writing up and publishing -- Writing up -- Getting published -- Part VII Conclusion-- Qualitative research in perspective
ER  -