Myers, Michael D.,

Qualitative research in business & management / Qualitative research in business and management Michael D. Myers. - Third edition - xvi, 358 pages ; 23 cm.

Includes bibliographical references and index.

Part I Introduction -- How to use this book -- Overview of qualitative research -- Part II Fundamental concepts of research -- Research design -- Philosophical perspectives -- Ethics -- Part III Qualitative research methods -- Action research -- Case study research -- Ethnographic research -- Grounded theory -- Part IV Data collection techniques -- Interviews -- Participant observation and fieldwork -- Using documents -- Part V Analysing qualitative data -- Analysing qualitative data: an overview -- Hermeneutics -- Semiotics -- Narrative analysis -- Part VI Writing up and publishing -- Writing up -- Getting published -- Part VII Conclusion-- Qualitative research in perspective.

9781473912335




Management--Research.
Management.

HD30.4 / .M94

650.072 / M992q