TY  - BOOK
AU  - Heding, Tilde
AU  - Knudtzen,Charlotte
AU  - Bjerre,Mogens
TI  - Brand management: mastering research, theory and practice 
SN  - 9780367172589
U1  - 658.827 
PY  - 2020///
CY  - Oxon
PB  - Routledge
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Includes index; Includes bibliographical references
ER  -