Heding, Tilde <br/><br/>
Brand management  mastering research, theory and practice  
Tilde Heding 
 - Third  Edition 
 - Oxon :  Routledge,  2020. 
 - xiv, 323 pages :  figures, tables ;  26 cm. 
<br/><br/> Includes index, 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780367172589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Branding (Marketing).
<br/><br/><label>Dewey Class. No.: </label>658.827  / H358b