Hospitality and tourism management strategies / Gaurav Gandhi.

Includes bibliographical references and index.

Global financial trend in hotel industry -- Framing a travel strategy -- Tourism marketing -- Global tourism growth -- Tourism product development -- Marketing tourism services -- Development of rural tourism -- Programmes and policies of tourism -- Tourism as employment opportunity -- Toward the evolution of the tourism's conceptual system -- Restaurant planning and management.

"The hospitality industry encompasses all businesses related to optional and recreational services provided to customers for their leisure. This means that not only does it include accommodations, such as hotels, motels, and bed and breakfasts, but it also includes businesses, like entertainment, events, transportation, and cruise lines. Basically if it's a want rather than a need and is paid for with disposable income for pleasure, it's part of the hospitality industry. Because there's strong competition in the hospitality. industry, strategic management in the hospitality industry, or creating effective plans and processes to have a successful hospitality business, is critical to company success. Strategic management for the hospitality and tourism industry ultimately involves managerial efforts in establishing and implementing the integrated plans within the total environment of the organization. Effective strategic management in the hospitality industry means incorporating many vital pieces of business management that focus on diversity and branding. The present book on Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge"-- Back cover.