Research advances in business and management / Eric Gordon.

Includes bibliographical references and index.

Business ethics as competitive advantage for management -- Trends in marketing research management -- Role of research in business management and decision making -- Research and change management process -- Marketing research in economics and management -- Business ethics and corporate social responsibility -- Consumer research methods and management -- Management accounting.

"Research is the part of business which is concentrating the profit maximization through innovative product, market strategies and systematic administration. It also helps to identify opportunities and threats prevailing in the market. Market research specifies the information required to address these issues, designs the methods for collecting Information, manages, and implements the data collection process, analysis and communicates the findings and implications. This textbook "Research Advances in Business and Management" includes various research papers on the different topics of the management issues. Advanced research studies in commerce and management present thought-provoking research papers in the field of commerce and management. The subject matter of this book is structured around important areas in the field of commerce and management, which can be advantageously used by research scholars, teachers, financial managers, creditors and businessmen. It is hoped that the present book will prove very useful to the research scholars and the teachers of Commerce and Management and also to the financial executives"-- Back cover.