Strategic management in tourism and hospitality / San Jeev Bansal and Mahesh Kumar Arora.

Includes bibliographical references and index.

Strategic management services -- Strategic management in tourism -- Management of business travel and tourism -- Marketing strategy and segmentation in tourism -- Hospitality management -- Service excellence in tourism and hospitality management -- Management of hospitality business.

"Strategic management is supposed to assist in decision making that will enhance the achievement of long term objectives. In other words, strategic management is the only way that an organizations goals, missions and visions are specified mostly in programs and projects so that the set objectives are fully achieved. In the course of embarking on strategic management, resources are supposed to be well allocated to help in achieving the set programs and projects. Strategic management for the hospitality and tourism industry ultimately involves managerial efforts in establishing and implementing the integrated plans within the total environment of the organization. The objective of strategic leadership is to bring the best management practices to stay on top of the competitions in the industry. Hospitality industry professionals plays an important role in different organizations. Hospitality and tourism management refers to management studies pertaining to management in the hospitality industry, of which tourism is a part. Consisting of restaurants, cafes, clubs, resorts, cruise lines, and other customer-oriented businesses, hospitality is a goliath-sized industry that creates millions of new jobs each year. Hospitality management, on the other hand, is an umbrella of different industries including food and beverage, travel, accommodation, event management, etc. There are varied managerial job opportunities in this sector, such as working as a casino manager, resort manager, restaurant manager, or event organiser, among others. Uniquely, the book is set out in standalone chapters that can be digested individually or together; allowing flexibility for instructors and readers seeking to learn specific subject matter. This book will provide a foundation in branding and marketing for the hospitality and tourism industry"-- Back cover.