Hospitality research / Shobha Sinha.

Includes index.

Concept of hospitality research -- Developing literature review skills -- Developing the research proposal and plan -- Choosing the empirical research design -- Sampling -- The state of research methods in tourism and hospitality -- Sampling -- The state of research methods in tourism and hospitality -- Mixed methods research -- Qualitative research methods -- Narrative analysis and tourism research -- Quantitative research methods.

"Research in Hospitality provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. Hospitality Research's goal is to produce and disseminate high-impact applied research relevant to today and tomorrow's hospitality industry. Hospitality is identified as the act of giving genuine care and kindness to a stranger, friend or whoever is in need. Hospitality involves friendly treatment of guests or tourists and is a very important sector in the tourism industry. Hospitality industry covers travel, accommodation, foodservice, conferences, and leisure and recreation. There are so many research studies that have been conducted relating to the hospitality industry. Researchers develop their surveys in order fill the gap of knowledge and find new ways to serve better in hospitality industry and those researches are really intensify for the people who work in the hospitality industry. The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range. This book provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field"-- Back cover.