Entrepreneurship in tourism and hospitality / Sanjeev Bansal and Mahesh Kumar Arora.

Includes bibliographical references and index.

Promoting the growth of entrepreneurship -- Economic impact of tourism on conservation -- Planning for sustainable development of tourism with integration -- Innovation in hospitality: new product development -- Special features of tourism marketing -- Hospitality and tourism management market.

"The scope of entrepreneurship in hospitality is vast and varied as long as you have an idea that clicks and you have the ability provide excellent customer service, and stay consistent. Entrepreneurship in the hospitality industry is a challenging field in the current socio-economic context. Putting customers at the center of business is the priority for global hospitality and tourism companies. A 'tourism entrepreneur' may be defined as a person or a group of persons producing and managing tourism products. In this process the entrepreneur must have the commonly prescribed entrepreneurial traits along with service sector specialties. The tourism and hospitality industry is a complex industry with distinct field of activity. This sector is a component of economic and social life, which offers multiple entrepreneurial opportunities for small business development. This is a capital intensive and highly competitive field of activity. Entrepreneurships in this industry mainly focus on economic development of tourist areas, aim to create new sustainable businesses by increasing the capacity and willingness of enterprises to organize the business and manage risks. Entrepreneurship is a driving factor behind every industry's growth. This is particularly valid in the diverse and increasingly changing hospitality industries worldwide. These businesses make a significant contribution to the development of national economies and are expected to develop both in quantity and efficiency. This has to do with meeting growth goals and with the Hospitality's capability, availability and skills. This book is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. This book is ideally designed for entrepreneurs, directors, restaurateurs, travel agents, hotel management, industry professionals, academics, professors, and students"-- Back cover.