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Social media for small business : marketing strategies for business owners / Franziska Iseli.

By: Material type: TextTextPublisher: Milton, Queensland : John Wiley & Sons Australia, Ltd, 2021Description: xv, 219 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780730390329
Subject(s): DDC classification:
  • 23 658.872 Is2s
LOC classification:
  • HF5415.1265 .I845 2021
Contents:
Part I: The power of social media -- Why social media? -- What is social media? -- The MAVERICK principles -- Part II: Always start with strategy -- What is marketing? -- Building your marketing machine -- Creating your brand strategy -- Social media content strategy -- Your social media plan -- Part III: Social media channels -- Facebook -- Instagram -- LinkedIn -- Twitter -- Pinterest -- YouTube.
Summary: "Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business ... Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand"-- Provided by publisher.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658.872 Is2s 2021 (Browse shelf(Opens below)) 1-1 Available 032012

Includes index.

Part I: The power of social media -- Why social media? -- What is social media? -- The MAVERICK principles -- Part II: Always start with strategy -- What is marketing? -- Building your marketing machine -- Creating your brand strategy -- Social media content strategy -- Your social media plan -- Part III: Social media channels -- Facebook -- Instagram -- LinkedIn -- Twitter -- Pinterest -- YouTube.

"Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business ... Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand"-- Provided by publisher.

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